Boag’s is an Australian beer (Tasmanian to be exact) that launched a very cool campaign for its BOAG’S DRAUGHT beer.
The ad has won prizes around the world and it is based on the “pure waters of the Tasmania”.
Publicis Mojo came up with this ad and it is another example of creative Aussie minds.
Check it out!
Agency: Publicis Mojo Sydney
Creative Director: Micah Walker
Senior Art Director: Steve Wakelam
Senior Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Account Service Team: Simon Ludowyke, Tara Seymour
Head of Strategy: Nicole Milward
Production House: Revolver Films
Director: Steve Rogers
Producer: Michael Ritchie
DOP: Geoffrey Simpson
Production Designer: Steven Jones- Evans
Editor: Alexandre De Franceschi for Guillotine
Visual Effects: Fin Design & Effects
VFX Supervisor: Justin Bromley for Fin Design & Effects
Grade: Ben Eagleton for Bean Colour
Sound Design: Simon Lister for Nylon Studios
Composer: Elliott Wheeler