I think this was a great campaign as they brought the reality of some people to YOUR reality….giving you hints of what some people have to suffer or go through. The whole idea was to educate the Australian public about laws of war (known as ‘International Humanitarian Law’).
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley