SONY NEX-5 ADVERTISING, Digital Camera


SONY released print ads in Australia for their NEX-5 small camera: “A little professional“.

These ads are cool because the person seems holding a professional, heavy, large SLR camera but instead they have the small camera. I quite like the retouching of the images!

Sony-NEX-5

Sony-NEX-5

Sony-NEX-5

Sony-NEX-5

Sony-NEX-5

Sony-NEX-5

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne

via ibelieveinadv

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One Response to SONY NEX-5 ADVERTISING, Digital Camera

  1. […] SONY NEX-5 ADVERTISING, Digital Camera August 2010 3 […]

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