SONY released print ads in Australia for their NEX-5 small camera: “A little professional“.
These ads are cool because the person seems holding a professional, heavy, large SLR camera but instead they have the small camera. I quite like the retouching of the images!
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne