STOP CHILD ABUSE NOW – Australian Childhood Foundation

The Australian Childhood Foundation did a very realistic and provocative campaign called “Invisible”. The main idea behind the campaign was to stop child abuse now. I would certainly stop and read the message for this kind of campaigns….I think it’s very effective.

The installation consisted of placing child size mannequins in high traffic locations around Melbourne and then a bill poster was pasted over the top of the mannequins so only the feet and legs could be seen. The poster read: “Neglected Children are made to feel invisible.”

Childhood foundation

Childhood foundation - Stop Child Abuse Now

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Keith Nicolas
Copywriter: Scott Glennon
Australian Childhood Foundation

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