BILLABONG WOMEN – SUMMER 2010


In case you didn’t know, Billabong is an Australian word and it means a ‘small lake, specifically an oxbow lake, a section of still water adjacent to a river, cut off by a change in the watercourse. Billabongs are usually formed when the path of a creek or river changes, leaving the former branch with a dead end’. But not to many people know this. They recognise the word because it’s now linked to one of the biggest surf fashion powerhouses in the world.

BILLABONG just released their 2010 swimsuit new designs.

From Fashion Review:

Founded in 1973 by surfboard shaper Gordon Merchant and his partner Rena, Billabong started on the kitchen table of the pairing’s home. Gordon and Rena were the first to make boardshorts with triple stitching – which were made to be stocked in the local surf shops in Queensland’s Gold Coast, the home to Surfers Paradise and famous surf points such as Burleigh Heads and Snapper. By the late 1970’s Billabong had a strong local presence and was well-known and worn amongst the better local-talent surfers. Billabong began to sponsor surf-events and contests, marking the start of the Billabong branding revolution.

To this day, Billabong hosts some of the worlds biggest and most prestigious surfing competitions. The annual Billabong Pro at Jeffrey’s Bay (better known as JBay South Africa), Teahupoo (Taiarapu-Tahiti) and Billabong Pipe Masters (Banzai Pipeline,Oahu-Hawaii) comprise three of the events on the ASP World Tour. Billabong XXL is also a popular awards-event, rewarding the big-wave surfers for rides of the year, biggest wave and biggest tube-ride.

By the time the 1980’s hit, Billabong was an Australian surfwear household name, ready to take on international shores. By the late 1980’s Billabong was a known surfwear brand name in Japan, New Zealand, North America, South Africa and eventually Europe.

1990’s saw the Billabong label expand its wings to a broader market of boardsports rather than just surfing. Skate, wakeboarding and snowboarding accompanied the traditional surf-only business model. Billabong was expanding at a rapid rate – which partly-led to the floating of the Billabong label on the ASX (Australian Stock Exchange) in the year 2000. The public-listing was a great success with strong demand by investors – Billabong was now cashed-up and ready to expand further into the realm of boardsports and its related fashion industries.

via fashionreview

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