I like how Swinburne uni advertises for its sustainability programs at the Engineering faculty by combining a normal poster + low maintenance native plants that require the most minimal watering…so it looks like the posters are coming to live!
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Directors: Steve Crawford, Doogie Chapman
Art Director: Murray Bransgrove
Copywriter: Alison Hingle
Account Management: Nirali Shah