Morning fresh detergent, had this hilarious ad made for their dishwashing powder. The idea is that it transforms ‘DIRTY” into ‘CLEAN’ when submerged in hot water. If has to version the Dirty Fireman and the Dirty Cowboy.

Agency: DDB Group Melbourne
Executive creative director: Grant Rutherford
Group creative director Jim McKeown
Art director Ben Green
Copywriter Pat Lennox
Agency producer Janine Wertheim
Senior account manager Livia Montalto
Film director: Paul Middleditch via Plaza Films
Producer: Peter Masterton
Editor: Peter Whitmore at The Editors
Photographer: Mat Baker
Sound: Dylan Stevens at Risk Sound.


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