Fantastic new branding and corporate image done for Capital Kitchen. The design work was done by Cornwell, a Design agency based in Melbourne. I think the simplicity of the design is great. They take different elements of a classic kitchen and incorporate them in the design. I like the yellow colour as it’s warm and exciting. The colour is also used in different elements and appliances at their stores creating visual consistency.
The vision of Melbourne’s premier caterers The Big Group, Capital Kitchen is a new retail homewares and food concept store created to complement the new luxury wing of Chadstone Shopping Centre. The brand is positioned to represent the style and tone of the modern farmhouse. The illustrations mix a variety of nostalgic food items such as the classic Sixties milk bottle, egg cups and preserve jars. Representing a time in history when things were slower, quieter and less chaotic, the experience provides customers with a break from their busy city lives, transporting them to the warm comfort of the country farmhouse.