New labels design for W Wagtail wine, which is a brand from Longview a South Australian vineyard. I like that the labels look classic even though they are new. They have so much detail in the drawing that it would be actually be worth drinking the wine and keeping the bottle. The labels were designed Adelaide based design firm ‘Voice‘
“It wouldn’t be a stretch to claim that birds are somewhat over represented on wine labels. When Voice was given the task of designing the packaging for Longview Vineyard’s sparkling wine, W.Wagtail, they recognised the importance of creating something that really stood out from the existing flock of bird themed labels.
Drawing on the audacious personality of the wine’s namesake, the Willy Wagtail, Voice modelled the label on the styling of bird watchers membership certificate from the 1940s. The ornithological subject matter was an opportunity not only to feature the local birdlife but also to feature the flora that exists around the vineyard, which hinted at the fruity and colourful flavours of the wine.”