W WAGTAIL – PACKAGING by VOICE


New labels design for W Wagtail wine, which is a brand from Longview a South Australian vineyard. I like that the labels look classic even though they are new. They have so much detail in the drawing that it would be actually be worth drinking the wine and keeping the bottle. The labels were designed Adelaide based design firm ‘Voice

 

 

 

 

From Wagtail:

“It wouldn’t be a stretch to claim that birds are somewhat over represented on wine labels. When Voice was given the task of designing the packaging for Longview Vineyard’s sparkling wine, W.Wagtail, they recognised the importance of creating something that really stood out from the existing flock of bird themed labels.

Drawing on the audacious personality of the wine’s namesake, the Willy Wagtail, Voice modelled the label on the styling of bird watchers membership certificate from the 1940s. The ornithological subject matter was an opportunity not only to feature the local birdlife but also to  feature the flora that exists around the vineyard, which hinted at the fruity and colourful flavours of the wine.”
http://longviewvineyard.com.au/
http://www.voicedesign.net/main.html

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: