GEAR UP by CLEMENGER BBDO, ADELAIDE


The following ad was commissioned by The Motor Accident Commission (MAC) which is part of the South Australia Government. The aim is to send a message to all the motorcycle owners out there….the message is very simple: GEAR UP!

The campaign was done by Agency Clemenger BBDO, Adelaide

http://www.mac.sa.gov.au/gearup/#/explore-the-rider

MAC general manager corporate affairs Ben Tuffnell said  “The campaign aims to alert riders about the risks they face on the road and encourages them to take responsibility for their own safety by wearing the right protective clothing”

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