Saatchi & Saatchi Sydney did this new campaign for Aussie beer Tooheys New in which you will know how much each favour done to friends is going to cost in beer cartons. funny. For example, rubbing sun screen on your mate’s lower back area will cost him AT LEAST 7 cartons of Tooheys.

Agency Saatchi & Saatchi, Sydney
Executive creative director Steve Back,
Creative director Dave Bowman,
Copywriters John McKelvey (Southpaw) and James Ross-Edwards,
Art director Peter Galmes (Southpaw),
Art buyer Skye Houghton, Sydney,
Agency account directors Alex Carr and Chris Yong,
Photographer Chris Searl, via Lion Nathan
Account director Todd Atkinson.
Producer Adam at Six Wolves.
Set build Daniel Borne.
via the inspiration room

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