SOUTH SOUTH WEST – GRAPHIC DESIGN, MELBOURNE


Simple but very nice and stylish Identity/brand design done by Melbourne Studio Southsouthwest for an architecture firm called “room 11

From Southwest:

Working closely with this highly creative architectural practice, we developed an identity that would set them apart from their competitors. Throughout our discussions with the client the most potent single idea that continually emerged, was this notion that we could playfully allude to Room 11 as some form of secret sect. Masters of the occult, working from the 11th room. The identity consciously sought to play on this sense of mystery and sophistication, bringing the story to life in way that applies seamlessly on everything from stationery, website, design documentation to office branding and even a painting for the foyer.

Whilst the end result was heavily paired back and restrained, extensive visual research was undertaken to uncover forms and patterns that could sit comfortably between the obscure brand story and the practical, considered nature of the built forms they create.

http://www.southsouthwest.com.au/

http://www.room11.com.au/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: