CAR CRASH AMBIENT CAR, by JAY GREY for TAC


Very cool moving advertising created by JayGrey for the Transport Accident Commission (TAC) in Victoria, Australia (www.tac.vic.gov.au).

From creators
Speed is one of the major factors contributing to crashes on Victoriaâs roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.

Advertising Agency: JayGrey, Australia (jaygrey.com)
Creative Director: Jay Furby
Art Director / Copywriter: David White, Jay Furby
Photographer: toby burrows
Retoucher: Cream
Account manager: Adrian Lugg
Account Director: Marisa Jones

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