Packaging and branding created for LOVELLS lager by Landor.
From Design Agency:
Lovells Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer. Frustrated by the quality of session lagers available, they decided to create their own brew. They wanted to take the creative inspiration, craftsmanship and independence, that was the driving force of their music, and channel it into the production of their new beer. Lovells Lager was created on this very premise.