Packaging and branding designed by Reb Design for Fortune Abalone.
From Fortune Abalone:
Abalone is a renowned globally as a delicacy, while in China it is also considered a luxury item worthy of reserve for special occasions.
More often than not, however, the premium status of the product is poorly reflected in its packaging. With this in mind, Fortune Abalone Australia approached REB Design to manage a broad branding and packaging program, which would add value to the produce on offer in its superb new retail outlet in Chatswood, Sydney.
The scope of the program included the development of premium carry bags, proprietary gift packaging for selected dried abalone, and packaging for canned and vacuum-sealed produce.