New collectible wine bottles by Longview Vineyard.
We feel that the wine drinkers of tomorrow are in search of a wine that is a departure from what their parents drink. They’re after something cutting edge yet collectible, that speaks to their sensibility and increasingly sophisticated palates. A modern classic if you will”, says Longview co‐owner and marketing manager Mark Saturno. Longview’s unique approach to label design for their core range, has sparked attention and won awards world‐wide. But the concept for “The Piece” was born out of the brothers, Mark and Peter Saturno’s love for urban culture, a desire to change the way people think of premium wine and to tap into a demographic otherwise neglected by an inherently conservative wine industry.
“We’ve set out to create a highly desirable ‘street‐art’ series of wines that blazes a trail away from the expected.” Thus, in a ground breaking move Mark & Peter unveiled “Krush Klinic” – a yearly food and wine event with a street art competition at the centre of the day’s festivities. Four of Australia’s most prominent graffiti artists, were tasked with interpreting the location or philosophy of the vineyard as a 2m X 4m mural. The winning artist has their work adorn Longview’s most prestigious wine ‐ The Piece. The 360° label design embraces the aesthetic and various forms of street art, combining the detailed mural of the winning artist with stencils, tags, and paste‐ups. Each bottle of the limited release wine is encased inside a custom made spray‐paint can And the wine…? The growing season in 2008 was exceptional in Macclesfield and the quality of the fruit warranted making something extra special.
“Beautifully ripened Shiraz bunches from our best performing blocks were hand‐picked, berry sorted and placed in four separate one tonne open fermenters”, says Longview sales director Peter Saturno. “‘The Piece’ Shiraz was aged for 30 months in new 300 litre French oak hogsheads and the result is a wine that balances elegance and power with tremendous length. We’re extremely excited with the result”