Posters by Helsinki, Melbourne for the Victorian Government.

From the VIC Government:
Yarra Trams has reminded pedestrians in Melbourne to look, listen and be alert around trams with a quirky new campaign that compares the weight of one tram to that of 30 rhinos.

The campaign has been launched in response to a significant increase in pedestrians walking into the path of or into the side of trams while distracted. Yarra Trams are reminding people who are walking around trams to avoid being distracted by mobile phones or listening to music. 

Advertising Agency: Helsinki, Melbourne, Australia
Creative Director: John Hillier
Art Director: Mikey Tucker
Copywriter: Julian Penwright
Production company: Scene On
Directors: Andrew Coyle & Mat G

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